With the joint cooperation of Payam Noor University and the Scientific Association of Iran Public Library Advancement

Document Type : Conceptual Paper

Author

Msc, Department of Industrial Engineering, Kharazmi University, Tehran, Iran.

10.30473/mrs.2024.67506.1557

Abstract

The current research is applied in terms of purpose and descriptive in terms of survey method. The statistical population includes 50 users of information and digital environments, who were selected as an available sample and in a simple non-random way, and the researcher-made questionnaire with 30 questions was distributed among them, and finally 44 questionnaires were collected. Cronbach's alpha coefficient was used to check the reliability of the questionnaire, which is equal to 0.937. In order to measure the validity of the said questionnaire using the method of internal consistency of construct validity, the results of the correlation coefficient between each of the questions of the components were significant at the error level of less than 0.01, which shows that the said questionnaire has high construct validity. In order to analyze the data, descriptive statistics (mean and standard deviation) and inferential statistics (univariate t-test) were used using SPSS software. In other words, the satisfaction of users and the increase in the audience of digital information, as well as the review of web page feedback by researchers in recent years, led to a gradual balance between the visual appeal and functionality of the pages, and rules for their design were formed under It is known as user experience. In the meantime, creating a suitable visual environment for communicating with users, and user interface environments and user experience design has become one of the most important parts of digital information media.  Information is provided to the end users of this information through the Internet and web sites (World Wide Web) and search engines. on the other hand, the current research aims to know how much the correct management of digital information can affect the user interface environment and career experience in order to guide users to their desired information environment, according to the components of information management and user research. Thus, according to the goal, the problem of the said research is that, simultaneously with the production and distribution of digital and electronic information on the world wide web, how can information be placed and arranged with the help of user research components (user interface and user experience) managed in such a way that it is accessible to users and the final audience of information in a satisfactory way. Since information technologies and digital data have quickly confronted users with the complexities of interacting with technological and electronic spaces, based on this complexity and the type of interactions, there is a need to develop methods to better understand the audience. And responding correctly to their inner and sensory needs during a research process. The role of digital information management in application research from the point of view of end users is significantly higher than the average and digital information management has played a role in application research to a large extent (63%).

Keywords

Main Subjects

Akhwan, A.,  Amiran, H., &  Rahimi, A. (2012).  Presenting the motivational model of employee knowledge sharing in manufacturing companies using structural equation modeling (SEM).  Strategic Management in industrial systems (former industrial management), 8(23), 34-86. (In Persian)
Al-Samarraie, H., Eldenfria, A., & Dawoud, H. (2017). The impact of personality traits on users’ information-seeking behavior. Information Processing & Management, 53(1), 237-247. https://doi.org/10.1016/j.ipm.2016.08.004
Ansari, M., Rahmani Yushanloui, H., Rahmani, K., Pasbani, M., & Asgari, M. A.(2013). Presenting a model the effects of knowledge management enablers in order to gain competitive advantages SMEs, Quarterly Journal of Business Management, 5(15), 21-40. (In Persian)
Ashrafi, H.R. (2017).  Components, Elements And Success Factors of Knowledge Management in the Organization. Journal of New Research Approaches in Management and Accounting, 2(7), 127-141. https://majournal.ir/index.
Aznab, E., Seyedamiri, N.,   Ezami, E., & Ranjbran, A.R. (2020). Creating the Brand Image: Investigation the Role of Instagram User`s Experience on Customers of Sharing Economy Platforms. Quarterly Journal of 'Brand Management, 7(1), 83-125.   Doi.10.22051/bmr.2021.33001.2043
Badwan, Jehad J., Al Shobaki, Mazen J., Abu Naser, Samy S.,  Abu Amuna, Youssef M.     (2017). Adopting Technology for Customer Relationship Management in Higher Educational Institutions. International Journal of Engineering and Information Systems (IJEAIS), 1(1), 20-28. https://hal.science/hal-01500365/document 
Branson, S. (2020). UX: Introduction Guide to Intuitive Design and User-friendly Experience. editor no identificat. Kindle, Amazon.
HATAMI, H.,   Saboonchi, R., &  Sobhani, Y. (2015). Presenting a Model of Key Factors of Knowledge Management Success to Increase Organizational Creativity and Learning in Ministry of Sport and Youth of the Islamic Republic of Iran. 7(2), 253-266. (In Persian) https://doi.org/10.22059/jsm.2015.55169
Hooshmand, H., & Afsar, A., (2004). Surveyeffect infrastructure factors in implementation of knowledge management (Case Study: Bank Mellat). BI Management Studies, 2(5), 133-157. (In Persian)
Jami Pour, M., Assarian, M., Yazdani, M.R. (2019). Investigating the Effectiveness of Business Strategic Orientation on Organizational Performance Considering the Intervening Role of Knowledge Management. Quarterly Journal of Business Management, 10(38), 835-854. (In Persian)
Mahmoudi, H. (2015). The Study of Critical Success Factors of Knowledge Management in Libraries of Ferdowsi University and Shahid Chamran University. Knowledge Retrieval and Semantic Systems,2(3), 61-80.
Mahmoudzadeh, S.M., ZarghamBoroujen, H.,   & Sedaghat, M. (2014).  The Relationship between Knowledge Management Enablers and Knowledge Management. Management Studies in Development and Evolution, 22(73), 145-173. Dor: 20.1001.1.22518037.1393.23.73.6.1
Mokhtarifar, R., Hashemi, N., NasrEsfahani, M., & khani, N. (2015). Study of Knowledge Management Critical Success Factors in project-based Organizations with Emphasis on Mid-level Manager's Key Role (Foolad Technique International Engineering Co.), Journal of Productivity Management, 9(33), 169-192.
Naghavi, S.A., Mir Ghafoori, S.H., Morovati Sharif Abadi, A. (2016). Identification and Prioritization of Key Factors in Successful Implementation of Knowledge Management in Sport Organization. Journal of Sport Management Review, 8(36), 93-112. (In Persian) https://doi.org/10.22089/smrj.2016.783
Navimipour, N. J., & Soltani, Z. (2016). The impact of cost, technology acceptance and employees' satisfaction on the effectiveness of the electronic customer relationship management systems. Computers in Human Behavior, 55, 1052-1066. DOI:10.1016/j.chb.2015.10.036
Ronaghi, M.H., Zeinodinzadeh, S., Alambeladi, S. (2019). Identification and Ranking the Factors Affecting the Knowledge Management Implementation Using Metasynthesis Method. Library and Information Science, 22(3), 112-135. https://doi.org/10.30481/ijlis.2019.183033.1553
Sabbaghinejad, Z., &  Heidari, Gh.R. (2016). 15 definitions of Information Management (IM). Journal of Studies in Library and Information Science, 7(16), 39-58. (In Persian) https://doi.org/10.22055/slis.2016.12034
Syed Ali Asghar Razavi, S.A.A., &  Tamdan, H.R. (2019).  Investigating the basic success factors in the implementation of knowledge management in public libraries in Gilan province. Epistemology, 12(46), 15-23. (In Persian)
Takatalo, J., Häkkinen, J., Kaistinen, J., & Nyman, G. (2011). User experience in digital games: Differences between laboratory and home. Simulation & Gaming42(5), 656-673. https://doi.org/10.1177/1046878110378353
Talón-Ballestero, P., González-Serrano, L., Soguero-Ruiz, C., Muñoz-Romero, S., & Rojo-Álvarez, J. L. (2018). Using big data from customer relationship management information systems to determine the client profile in the hotel sector. Tourism Management68, 187-197. DOI: 10.1016/j.tourman.2018.03.017
Yu, X., Nguyen, B., Han, S. H., Chen, C. H. S., & Li, F. (2015). Electronic CRM and perceptions of unfairness. Information Technology and Management, 16(4), 351-362. DOI: 10.1007/s10799-014-0210-4
آزادی‌خواه سلیمی، مجید و حجتی، سحر (1392). شناسایی و بررسی نقش عوامل کلیدی موثر بر استقرار مدیریت دانش در زنجیره تأمین و اولویت‌بندی آنها با استفاده از روش تاپسیس فازی مورد مطالعه: شرکت پارس خودرو. ششمین کنفرانس مدیریت دانش - 1392
پورمعصومی حسن کیاده، ساسان (1399). تحلیل تجربه کاربری در بازی‌های رایانهای واقعیت مجازی با رویکرد کاربر محور. پایان‎نامه کارشناسی ارشد رشته انیمیشن، دانشگاه سوره.
دوستی‎بیگی، مریم (1394). بررسی اثر تجربه کاربر بررضایت مشتریان از بانکداری الکترونیک (مورد مطالعه: بانک رفاه کارگران شعب تهران). پایان‏نامه کارشناسی ارشد رشته بازرگانی داخلی، گروه مدیریت بازرگانی، دانشکده مدیریت.
زارع میرک‌آباد، حسنا (1398). بررسی توصیفی قابلیت‏های اینفوگرافیک در طراحی رابط‏کاربری  (UI)و تجربه کاربری  (UX) وب‎سایت و کاربرد آن در طراحی سایت استدیو دیزاین. پایان نامه کارشناسی ارشد، گروه ارتباط تصویری، دانشگاه هنر، مؤسسه آموزش عالی فردوس.
غفوریان بلوری، میلاد (1396). تأثیر مدیریت تجربه مشتری بر تصویر ذهنی مشتری در خرید محصولات خودرویی ساخت چین (مورد مطالعه: شرکت مدیران خودرو). پایان‏نامه کارشناسی ارشد، رشته مدیریت بازرگانی گرایش بازرگانی بین الملل، دانشگاه آزاد اسلامی واحد نراق.
مطلائی، ندا (1397). دسته‌بندی عوامل کلیدی موفقیت مدیریت دانش در بانک پارسیان. اولین همایش ملی مدیریت و اقتصاد  با رویکرد اقتصاد مقاومتی، مشهد.
نبوی، شبنم (1395). بررسی تاثیر هزینه، پذیرش فناوری و رضایت کارمندان بر اثربخشی سیستم های مدیریت ارتباط با مشتری الکترونیک و عملکرد سازمان (مورد مطالعه: بانک گردشگری(. پایان‌نامه کارشناسی ارشد، رشته مدیریت صنعتی- تولید، گروه مدیریت صنعتی، دانشکده علوم اجتماعی.