The Effect of Media Literacy on Electronic Learning with the Moderating Role Of Demographic Characteristics, Case Study: Patrons of Public Libraries in Tabriz

Document Type : Research Paper

Authors

1 Lecture, Department of Knowledge and Information Science, Payame Noor University, Tehran, Iran.

2 Assistant Professor, Department of Information Science and Knowledge, Payame Noor University, Tehran, Iran.

Abstract

The significant increase in online programs in educational institutions has led to the emergence of numerous studies. Therefore, the current research was conducted with the aim of investigating the impact of media literacy on electronic learning with the moderating role of demographic characteristics. The method of the present research is a survey. In terms of time, it is cross-sectional, in terms of data collection, it is field-oriented, and in terms of the purpose, it is practical and the perspective of the results is also forward-looking. The statistical population of the study included all students referring to the public libraries of Tabriz city. To determine the size of the statistical sample from the point of view of Norman and Streiner (2003) and the random cluster sampling method was used, and finally 240 students were selected as the final sample, to collect data from the standard media literacy questionnaire (Falsafi, 2012) and the questionnaire Watkins et al.'s (2004) student e-learning was used. In order to analyze the data, Spearman's correlation coefficient test and structural equations were used using SPSS26 and PLS3 software. The results of the path analysis showed that the variable of media literacy has a positive and significant effect on electronic learning (sig=0.0001; β=0.904), also the variable of media literacy has a significant effect due to the moderating role of age, education level and gender. It does not affect electronic learning (sig ≤ 0.05; β ≤ 1.96). Media literacy is a tool to help students critically analyze messages and gain opportunities to expand their awareness of the media environment, so that they can use their creative skills to create media messages.

Keywords

Main Subjects

References

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History

  • Receive Date: 04 September 2024
  • Revise Date: 13 January 2025
  • Accept Date: 18 January 2025
  • First Publish Date: 18 January 2025

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