The Relationship Between Digital Culture and the Success of Digital Transformation in Organizations Affiliated with the Ministry of Communications: A Mixed Study

Document Type : Research Paper

Authors

1 Ph.D, Department of Public Administration, Faculty of Management, Allameh Tabataba’i University, Tehran, Iran

2 MSc, IT Management, Faculty of Management, Allameh Tabataba’i University, Tehran, Iran.

10.30473/mrs.2025.76192.1670

Abstract

Introduction
Aim The purpose of the research is to examine the relationships between the dimensions of digital culture and the success of digital transformation and to explain the extent of the impact of each dimension using the structural equation method.
 
Methodology
The research applied a mixed-method descriptive-survey design. In the qualitative phase, literature review and semi-structured expert interviews were conducted to extract indicators of digital culture and transformation success. In the quantitative phase, the indicators were validated through the fuzzy Delphi method, and data were collected from managers and employees of five MCIT-affiliated organizations. Structural equation modelling using the partial least squares (PLS) method tested the conceptual model. Reliability and validity were verified through KMO, Bartlett, Cronbach’s alpha, composite reliability, and AVE tests.
 
Findings
 Results show that digital culture consists of three main dimensions: individual, organizational, and social culture. All have a positive and significant effect on digital transformation success, including digital resources, organizational structure, growth strategies, and performance outcomes. Organizational culture had the strongest influence among the three dimensions.
 
Discussion and Conclusion
The study highlights that strengthening digital culture—especially organizational aspects such as learning, innovation, trust, and agility—is essential for successful digital transformation in governmental organizations. It recommends investing not only in technology but also in cultural development, employee training, and policy reforms to promote digital values across all levels of the ministry.

Keywords

Main Subjects

References

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History

  • Receive Date: 19 October 2025
  • Revise Date: 01 November 2025
  • Accept Date: 09 November 2025
  • First Publish Date: 09 November 2025

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