commercialization knowledge
mohsen aazami
Abstract
Purpose: The aim of research examining the effects of integrated Internet marketing on the online performance of companies indexed in the portal of the e-commerce development center of Kermanshah province. Methodology: this research is a descriptive survey method. The statistical population of ...
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Purpose: The aim of research examining the effects of integrated Internet marketing on the online performance of companies indexed in the portal of the e-commerce development center of Kermanshah province. Methodology: this research is a descriptive survey method. The statistical population of the study includes all managers of companies with the symbol of electronic trust who had an activity license on the website of the Ministry of Industry, Mines and Trade. Findings: In terms of applied purpose, 75 managers of the mentioned companies were randomly selected as a statistical sample and the required information was collected through a questionnaire with a seven-point Likert scale. The collected data were analyzed by Amos statistical software at 95% confidence level using nonlinear regression method. Conclusion: results showed That Empirical evidence from hypothesis testing suggests that there is a direct and significant relationship between integrated Internet marketing and corporate online performance. Also, integration in knowledge management, supply chain management and customer relationship management has a positive and significant effect on companies' online performance. There is a positive correlation between all factors and customer relationship management has the greatest impact on the company's online performance.
Knowledge Management
mohsen aazami
Abstract
Purpose: The aim of research examining the role of knowledge in the market of technology commercialization through identifying and Foundation products ranking factors affecting commercialization technology platform in the market. Methodology; In this study, qualitative research methods (Delphi) and obtaining ...
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Purpose: The aim of research examining the role of knowledge in the market of technology commercialization through identifying and Foundation products ranking factors affecting commercialization technology platform in the market. Methodology; In this study, qualitative research methods (Delphi) and obtaining the opinion of experts the field to achieve the technology of component dimensions and influencing the market in the context of technology commercialization. Findings: After the identification of the agents, in the form of a questionnaire distributed among the population, the component identified by the exploratory factor analysis rating. The results of the exploratory factor analysis showed that among the 43 identified effective index index in the commercialization of knowledge in the context of Foundation products after market fan spin variables, eventually operating detected 9 that in the total percentage of the variance of the jurist manmodend 80.738. Conclusion: The results showed That "Technoligy marketing", "consulting and technology transfer" and legal supply and financial factors to the rank order of the role of the market in technology commercialization is the founder of knowledge products. The results of the findings also show that the factors of "technology marketing (17.574 percent of total variance)," "consulting and technology transfer (15.674 total variance)," and "legal and financing factors (11.773 total variance) "As the first to third factors, have had the greatest impact on the commercialization of knowledge-based products in the marketplace.
Knowledge Management
Majid Shamsi; Touraj Sadeghi
Volume 3, Issue 1 , May 2017, , Pages 21-35
Abstract
Purpose: The purpose of this study is to present a comprehensive review on the literature available on commercialization of knowledge-based products in Iran so as to determine and rank the most affecting facors considering export facilitating approach. Methodology: with regard to the purpose, this research ...
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Purpose: The purpose of this study is to present a comprehensive review on the literature available on commercialization of knowledge-based products in Iran so as to determine and rank the most affecting facors considering export facilitating approach. Methodology: with regard to the purpose, this research could be known as a functional research being done as analytical survey. The statistical group includes 133 faculty members of Islamic Azad university of Mashhad in which a sample of 71 members have been randomly selected based on Cochran formula. To find the importance degree of effective factors and to rank them, we then applied the descriptive and deductive statistic techniques within SPSS software as well as the Friedman test on the data gathered from questionnaire. Findings: among the four main determined affecting factors of commercialization process of knowledge-based products, in final ranking, the economical and legal factors with mean of 4.11 and export facilitator factors with the mean of 4 received the highest rank respectively. Furthermore the technical factors and cultural and social factors with mean score of 3.95 and 3.94 could be implied as thired and forth factors. Conclusion: the Likert Spectrum questionnaire with high reliability has been prepared on the basis of which, 4 main criteria including 22 sub-criteria have been considered as the affecting factors of commercialization process for commercializing the knowledge-based products in Iran. These identified affecting factors could be then taken into consideration for proposing executive solutions to create a coherent program for planning and organizing favorable conditions for the commercialization and export of knowledge based products and removing existing barriers.
