Document Type : Research Paper
Author
Assistant Professor, Department of Business Management, Payam Noor University, Tehran, Iran.
Abstract
Purpose: The aim of research examining the effects of integrated Internet marketing on the online performance of companies indexed in the portal of the e-commerce development center of Kermanshah province.
Methodology: this research is a descriptive survey method. The statistical population of the study includes all managers of companies with the symbol of electronic trust who had an activity license on the website of the Ministry of Industry, Mines and Trade.
Findings: In terms of applied purpose, 75 managers of the mentioned companies were randomly selected as a statistical sample and the required information was collected through a questionnaire with a seven-point Likert scale. The collected data were analyzed by Amos statistical software at 95% confidence level using nonlinear regression method.
Conclusion: results showed That Empirical evidence from hypothesis testing suggests that there is a direct and significant relationship between integrated Internet marketing and corporate online performance. Also, integration in knowledge management, supply chain management and customer relationship management has a positive and significant effect on companies' online performance. There is a positive correlation between all factors and customer relationship management has the greatest impact on the company's online performance.
Keywords
- Integrated Internet Marketing
- Knowledge Management
- Supply Chain Management
- Customer Relationship Management
- Online Performance
Main Subjects
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