نوع مقاله : مقاله مفهومی

نویسنده

• محراب نجعی‌نژاد

کارشناسی ارشد، گروه مهندسی صنایع، دانشگاه خوارزمی، تهران، ایران.

چکیده

پژوهش حاضر به لحاظ هدف کاربردی و به لحاظ روش پیمایشی توصیفی می‎باشد. جامعۀ آماری شامل 50 نفر از کاربران محیط‎‌های اطلاعاتی و دیجیتال می‏‌باشد که به‌عنوان نمونۀ در دسترس و به روش غیرتصادفی ساده انتخاب شدند و  پرسشنامۀ محقق‌ساخته با 30 سؤال در بین آن‎‌ها توزیع گردید و در نهایت 44 پرسشنامه تجمیع شد. جهت بررسی پایایی پرسشنامۀ از ضریب آلفای کرونباخ  بهره گرفته شد که برابر با 937/0 می‌‏باشد. به‌منظور سنجش روایی پرسشنامۀ مذکور با استفاده از روش همسانی درونی  روایی‌سازه  نتایج ضریب همبستگی بین هریک از سؤالات مؤلفه‏‌ها درسطح خطای کمتر از 01/0 معنادار بوده‎اند که نشان می‎دهد. پرسشنامۀ مذکور از روایی‌سازه بالایی برخوردار می‌باشد. جهت تجزیه و تحلیل داده‏‌ها از آمار توصیفی (میانگین و انحراف معیار) و در بخش استنباطی (آزمون t تک‏‌متغیری) به کمک نرم‌‏افزار اس.‎پی.‎اس.‎اس. بهره گرفته‎ شد. از دیدگاه کاربران نهایی، مدیریت اطلاعات دیجیتال بر هر شش مؤلفۀ رضایت مشتری (64 درصد )، وفاداری به برند (61 درصد)، کیفیت خدمات (64 درصد )، تعهد روابط (63 درصد)، تمایل به خرید (62 درصد)  و همچنین تصویر ذهنی مشتری (61 درصد) تا حد زیادی نقش داشته ‎است. میزان نقش مدیریت اطلاعات دیجیتال بر کاربرپژوهی ازدیدگاه کاربران نهایی به صورت معناداری بیشتر از حدّ متوسط بوده و مدیریت اطلاعات دیجیتال تاحد زیادی (63 درصد) بر کاربرپژوهی نقش داشته‎ است.

کلیدواژه‌ها

• مدیریت دانش
• سیستم های کلان
• کاربرپژوهی
• مدیریت دانش دیجیتال
• سیستم های کلان اطلاعاتی

موضوعات

• مدیریت اطلاعات

عنوان مقاله [English]

Analysis and Review of Digital Knowledge Management based on User Research of Large Information Systems

نویسنده [English]

• Mehrab Najaeinejad

Msc, Department of Industrial Engineering, Kharazmi University, Tehran, Iran.

چکیده [English]

The current research is applied in terms of purpose and descriptive in terms of survey method. The statistical population includes 50 users of information and digital environments, who were selected as an available sample and in a simple non-random way, and the researcher-made questionnaire with 30 questions was distributed among them, and finally 44 questionnaires were collected. Cronbach's alpha coefficient was used to check the reliability of the questionnaire, which is equal to 0.937. In order to measure the validity of the said questionnaire using the method of internal consistency of construct validity, the results of the correlation coefficient between each of the questions of the components were significant at the error level of less than 0.01, which shows that the said questionnaire has high construct validity. In order to analyze the data, descriptive statistics (mean and standard deviation) and inferential statistics (univariate t-test) were used using SPSS software. In other words, the satisfaction of users and the increase in the audience of digital information, as well as the review of web page feedback by researchers in recent years, led to a gradual balance between the visual appeal and functionality of the pages, and rules for their design were formed under It is known as user experience. In the meantime, creating a suitable visual environment for communicating with users, and user interface environments and user experience design has become one of the most important parts of digital information media.  Information is provided to the end users of this information through the Internet and web sites (World Wide Web) and search engines. on the other hand, the current research aims to know how much the correct management of digital information can affect the user interface environment and career experience in order to guide users to their desired information environment, according to the components of information management and user research. Thus, according to the goal, the problem of the said research is that, simultaneously with the production and distribution of digital and electronic information on the world wide web, how can information be placed and arranged with the help of user research components (user interface and user experience) managed in such a way that it is accessible to users and the final audience of information in a satisfactory way. Since information technologies and digital data have quickly confronted users with the complexities of interacting with technological and electronic spaces, based on this complexity and the type of interactions, there is a need to develop methods to better understand the audience. And responding correctly to their inner and sensory needs during a research process. The role of digital information management in application research from the point of view of end users is significantly higher than the average and digital information management has played a role in application research to a large extent (63%).

کلیدواژه‌ها [English]

• Knowledge Management
• Macro Systems
• User Research
• Digital Knowledge Management
• Macro Information Systems