با همکاری مشترک دانشگاه پیام نور و انجمن علمی ارتقاء کتابخانه‌های عمومی ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 مربی، گروه علم اطلاعات و دانش‌شناسی، دانشگاه پیام نور، تهران، ایران.

2 استادیار، گروه علم اطلاعات و دانش‌شناسی، دانشگاه پیام نور، تهران، ایران.

چکیده

افزایش چشمگیر برنامه‌های برخط در مؤسسات آموزشی منجر به ظهور مطالعات متعددی شده است. ازاین‌رو، پژوهش حاضر با هدف بررسی تأثیر سواد رسانه‌ای بر یادگیری الکترونیک با نقش تعدیل‌گری ویژگی‌های جمعیت شناختی صورت گرفت. روش پژوهش حاضر پیمایشی است. از حیث زمان، مقطعی، از نظر گردآوری داده‌ها، میدانی و از جنبه هدف، کاربردی و منظر نتایج نیز آینده‌نگر است. جامعه آماری پژوش شامل کلیه دانشجوهای مراجعه‌کننده به کتابخانه‌های عمومی شهر تبریز بود. برای تعیین حجم نمونه آماری از دیدگاه نورمن و استرینر (2003) و از روش نمونه‌گیری خوشه‌ای تصادفی استفاده شد که درنهایت تعداد 240 نفر از دانشجویان به‌عنوان نمونه نهایی انتخاب شدند، برای جمع‌آوری داده‌ها از پرسشنامه استاندارد سواد رسانه‌ای (فلسفی، 1393) و پرسشنامه یادگیری الکترونیکی دانشجویان واتکینز و همکاران (2004) استفاده شد. به‌منظور تجزیه و تحلیل داده‌ها از آزمون ضریب همبستگی اسپیرمن و معادلات ساختاری با استفاده از نرم‌افزار SPSS26 و PLS3 بهره گرفته شد. نتایج حاصل از تحلیل مسیر نشان داد که متغیر سواد رسانه‌ای اثر مثبت و معنی‌داری بر یادگیری الکترونیک (0001/0sig=؛ 904/0=β) دارد، همچنین متغیر سواد رسانه‌ای با توجه به نقش تعدیل‌گری سن، سطح تحصیلات و جنسیت اثر معنی‌داری بر یادگیری الکترونیک (05/0sig≤=؛ 96/1≤β) ندارد. سواد رسانه‌ای ابزاری برای کمک به دانشجویان در تجزیه و تحلیل انتقادی پیام‌ها و به دست آوردن فرصت‌هایی برای گسترش آگاهی خود از فضای رسانه تا بدین وسیله بتوانند مهارت‌های خلاقانه خود را برای ساخت پیام‌های رسانه‌ای به کار گیرند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

The Effect of Media Literacy on Electronic Learning with the Moderating Role Of Demographic Characteristics, Case Study: Patrons of Public Libraries in Tabriz

نویسندگان [English]

  • Nayyer Taraghikhah Dilmaghani 1
  • Majid Shirzad 2

1 Lecture, Department of Knowledge and Information Science, Payame Noor University, Tehran, Iran.

2 Assistant Professor, Department of Information Science and Knowledge, Payame Noor University, Tehran, Iran.

چکیده [English]

The significant increase in online programs in educational institutions has led to the emergence of numerous studies. Therefore, the current research was conducted with the aim of investigating the impact of media literacy on electronic learning with the moderating role of demographic characteristics. The method of the present research is a survey. In terms of time, it is cross-sectional, in terms of data collection, it is field-oriented, and in terms of the purpose, it is practical and the perspective of the results is also forward-looking. The statistical population of the study included all students referring to the public libraries of Tabriz city. To determine the size of the statistical sample from the point of view of Norman and Streiner (2003) and the random cluster sampling method was used, and finally 240 students were selected as the final sample, to collect data from the standard media literacy questionnaire (Falsafi, 2012) and the questionnaire Watkins et al.'s (2004) student e-learning was used. In order to analyze the data, Spearman's correlation coefficient test and structural equations were used using SPSS26 and PLS3 software. The results of the path analysis showed that the variable of media literacy has a positive and significant effect on electronic learning (sig=0.0001; β=0.904), also the variable of media literacy has a significant effect due to the moderating role of age, education level and gender. It does not affect electronic learning (sig ≤ 0.05; β ≤ 1.96). Media literacy is a tool to help students critically analyze messages and gain opportunities to expand their awareness of the media environment, so that they can use their creative skills to create media messages.

کلیدواژه‌ها [English]

  • Online
  • Media Literacy
  • University Students
  • Public Libraries
  • Electronic Learning
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